'.com is still the default': Wix reports that domain trends are shifting, but .com remains king
.com has long been established as the undisputed top dog when it comes to domains. Yet in 2026, a clear shift is underway in how brands select Top-Level Domains (TLDs) – with the likes of .ai, .io, and .store all seeing elevated rates of adoption.
These trends became transparent in Wix's study of domain registration trends in 2026. So, I spoke with Inbal Geva, Product Lead and GM at Wix Domains, to dive a little deeper into how TLD selection is starting to change and how businesses can make the most of this opportunity.
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One possibility is that this domain extension tells site visitors exactly what they are getting from the site (a store), which could mean more qualified shoppers are visiting the site. It also implies that the store owner is very clear about what they are selling on their site.
The data...
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