CMO Chronicles: Schneider Electric’s Shipra Trivedi on Trust, Brand and Why Marketing Is About People
Metrics can show you reach. Only customers can show you impact. Shipra Trivedi knows the difference because of a campaign she still thinks about, not for its dashboard results but for what she heard afterwards: customers repeating the message back to her in their own words, without being prompted.
Seventeen years into her marketing career, Shipra has worked through the traditional era, the digital shift, the rise of data and now the arrival of AI. Today she is Sr GM – Strategic Marketing, Data Centre & Secure Power at Schneider Electric India. She was drawn to enterprise technology by the scale of its problems, and she enjoys making complicated ideas simple.
In this edition of CMO Chronicles, Shipra reflects on why brand and performance support each other rather than compete, why the hardest value to prove to a CFO is the kind that doesn’t show up in this quarter’s numbers,...
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