CMO Chronicles: SAS’s Kunal Aman on Brand, Trust and the Stories Worth Telling
Some careers are planned. Kunal Aman‘s began with an iPhone launch.
Seventeen years ago, Kunal was an engineer at Amdocs, working with telecom clients such as AT&T, when he watched Apple build months of anticipation for a phone and turn launch day into a queue around the block. The experience changed how he saw products, stories and markets, and set him on the road from engineering to an MBA in Marketing at SP Jain.
Today, Kunal is Director and Head of Marketing for India, the Middle East, Turkiye and Africa at SAS. Along the way, he has marketed to the US and European markets, then India, Japan and APAC, and most recently the Middle East and Africa. He has played roles across corporate strategy, partner marketing, analyst relations, field marketing and communications. He built the marketing function for SAS India from the ground up, starting as its only full-time...
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