CMO Chronicles: Red Hat’s Krishna Kumar Puravoor on Open Culture, Trust and Why People Outlast Technology

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Technology will always change. Trust and people are the only true currency of sustainable growth. Krishna Kumar Puravoor (KK) has arrived at that belief after 29 years in enterprise marketing, and he sees it most fully expressed in the open culture of Red Hat.

Krishna began his career nearly three decades ago, when marketing moved at the speed of print deadlines, agency pitch decks and broadcast schedules. Today he is Marketing Lead, Red Hat India and SA. He was drawn to enterprise technology because he saw that in B2B, marketing goes beyond emotional resonance: it communicates business resilience, efficiency and digital transformation, and it directly changes how businesses run.

In this edition of CMO Chronicles, Krishna reflects on why tools change but human decision-making shouldn’t, why choosing a tool is only 20% of the work, how GenAI is turning marketers from production workers into strategic directors, and how a gold...

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