Clouted wants to take the guesswork out of making short videos go viral
It feels like short video clips from podcasts, songs, and movies are suddenly everywhere on social media right now, and that’s not an accident. Brands have realized that the format offers a highly cost-effective way to market products.
Brands and marketing agencies often outsource the process of finding the most compelling 30 to 90 seconds of a video, known as ‘clipping’, to independent creators. But managing these gig workers and determining exactly where to distribute those videos presents a massive operational challenge.
Clouted, a startup that went through the a16z’s Speedrun accelerator in 2024, is building the infrastructure to automatically handle both the distribution strategy and the logistics of the clipping process. The platform taps into a network of over 100,000 gig creators to edit clips, then uses AI to determine the best social media platform and target audience for promoting them.
Clouted co-founder and CEO Justin Banusing first...
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