Cloudinary - how this API-first DAM is growing through agentic discovery and adoption
Last month, Cloudinary hit the milestone of four million developers signing up for its Digital Asset Management (DAM) platform, double the number just two years ago, and one million up from nine months ago. But perhaps the most notable trend within the past year's growth has been the new role that AI agents have been playing in driving adoption.
Traditionally, most developers have found Cloudinary through word of mouth, organic search and ads, says Sanjay Sarathy, its SVP of Self-Service and Developer Experience. It is free to use up to a certain level of activity, with the ability to scale up to enterprise use cases as a paid account. But a growing number now find it because their chosen LLM or AI tool recommends it for managing visual content. He says:
Starting in 2025, we, along with many other companies, started to see a rise in how LLMs and...
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