Cloudflare teams up with Chrome, Firefox, and Edge on a privacy-first anti-bot protocol
TL;DR
Cloudflare, Mozilla, Google, Microsoft, and Shopify are building PACT, a privacy-first protocol to verify web traffic legitimacy.
Cloudflare has announced a joint initiative with Mozilla Firefox, Google Chrome, and Microsoft Edge to develop a new internet protocol that verifies whether web traffic is legitimate without tracking users. The protocol, called Private Access Control Tokens, is designed to replace CAPTCHAs and forced logins with anonymous tokens that prove a visitor is human or an authorised bot. Shopify co-developed the technology and the group plans to submit it for formal standardisation.
The announcement comes as bot traffic has officially overtaken human activity online. Cloudflare Radar data shows automated systems now account for roughly 58 percent of HTTP requests to web content worldwide, against 42 percent from people. Cloudflare CEO Matthew Prince shared the milestone on June 3, noting that agentic AI programs browsing on behalf of assistants like ChatGPT and Gemini...
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