Cloudflare cut 1,100 jobs and then grew its engineering team by 45 percent, and its CEO says the pattern will repeat everywhere

TL;DR

Cloudflare’s engineering team grew 45% even after mass layoffs, as CEO Prince says AI kills “measurer” roles while builders and sellers survive.

Cloudflare’s engineering headcount surged 45 percent in the weeks after the company cut 1,100 jobs in May, according to BNP Paribas data drawn from LinkedIn profiles. The finding, first reported by Business Insider, shows Cloudflare’s engineering staff grew from 1,308 to 1,894 even as its total workforce shrank by a fifth. CEO Matthew Prince confirmed the trend and offered a framework for understanding it: every company, he said, is made up of builders, sellers, and measurers, and AI is eliminating the third group.

Prince told Business Insider that the distinction is straightforward. Builders make the product, sellers bring in the revenue, and measurers track, report, and coordinate the work of the first two groups. The roles being cut at Cloudflare, and across the tech industry,...

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