Cloudflare chief says humans will soon be 'a rounding error on the Internet' as bot traffic takes over — so what is it doing to combat this?

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  • Cloudflare CFO Thomas Seifert predicts machine-generated traffic could outnumber humans by a 1,000 times in the next five years
  • The answer to this, Seifert believes, is to ensure servers are efficient enough to handle demand
  • Cloudflare previously predicted machines would outnumber humans in 2027, but this digital soothsaying was 12 months out

Machine-generated internet traffic is already outnumbering that by humans, and it shows no sign of declining, experts have warned.

Cloudflare Chief Financial Officer Thomas Seifert has predicted man-made activity will be dwarfed by bots and agentic applications, with such machine traffic could be 1,000 times more than human traffic within the next five years.

However, Seifert was at pains to mention he has form for getting these predictions wrong.

The “rounding error” online

However, right or wrong, human traffic is already outnumbered by bots online, which means measures have to be taken for the internet to remain useful...

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