Claude will apply invisible watermarks to AI text and images

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Anthropic has pledged to start marking Claude-generated text and images with machine-readable data, in an effort to comply with European rules for AI transparency. “Generated text will carry embedded watermarks, and generated files will include digitally signed provenance metadata where supported,” Anthropic says on a new Claude support page. The changes are invisible to human eyes, but will make it easier for people and online platforms to detect if content was generated by Claude models.

These updates are a future commitment rather than something that will go into effect immediately. New AI labeling and transparency obligations under the EU’s AI Act, which came into effect on August 2nd, include a four month compliance grace period for existing AI products that launched prior to that date. As such, Anthropic says newClaude models will mark AI-generated content from day one upon release, but support for its existing models is a...

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