Cheaper, faster, and culturally aware, Avataar’s video AI is built for India’s scale
India’s AI model output has been slow compared to the U.S., Europe, and China. Only a few startups are releasing models, and most of them are large language models or voice models. To encourage more development, the government launched the India AI Mission, a roughly $1.2 billion initiative that — among other things — gives selected startups access to subsidized GPU compute in exchange for releasing their models publicly. One of the 12 startups selected for the program, Avataar AI, has launched a new video model called Varya that is built to understand local context — such as identifying different festivals, food, and clothing.
The Peak XV-backed startup, which focuses on creating video tools for e-commerce, didn’t build Varya from scratch. It started with Wan 2.2, a publicly available video generation model released by Alibaba, and used a technique called distillation — essentially compressing the model’s capabilities...
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