ChatGPT now sends 95.1% of AI referral traffic to websites, BrightEdge says
ChatGPT sent 95.1% of the traffic that AI chatbots referred to websites in August, its highest share this year, according to new data from BrightEdge. The search marketing company said referral traffic from ChatGPT grew 101% between January and August.
Gemini came second in August with 2.4%, BrightEdge said. Perplexity had 1.1% and Claude 0.8%. ChatGPT sent about 22 times as much traffic as the three combined.
A strong August
ChatGPT’s referral traffic rose 36% in August alone, its biggest monthly jump of the year. Gemini grew 1% over the same month, while Claude fell 15% and Perplexity 17%, according to BrightEdge.
AI tools still send far fewer visitors to websites than search engines do. But total referral traffic from AI platforms has grown about 73% in less than a year, the company said.
“What stands out now is that ChatGPT isn’t simply taking that share back. It is...
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