ChatGPT Ads Come to India as OpenAI Bets on Conversational Intent
OpenAI is bringing advertising to ChatGPT in India, introducing a new digital advertising model in a market already dominated by search, social media and short-form video.
Ads can appear for eligible adult users on ChatGPT's Free and Go plans, while Plus, Pro, Business, Enterprise and Edu remain ad-free. Self-service access to ChatGPT Ads Manager in India is expected to open on September 4, allowing businesses to create and manage campaigns directly. OpenAI's campaign documentation lists a minimum daily campaign budget of ₹725 for India.
But the bigger story is not simply that ChatGPT now carries ads. It is the kind of signal OpenAI wants advertisers to buy.
Beyond The Search Keyword
Traditional search advertising is largely built around queries.
A user typing "best laptop under ₹80,000", for example, gives an advertiser a fairly strong indication of what that person may be interested in buying.
A conversation with an AI assistant...
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