Character.ai enters the microdrama arena with its own productions, but there’s a twist

Microdramas are such a rage these days that nearly every kind of company in the attention economy space — be they dedicated microdrama apps, social media giants (TikTok and Instagram) or streaming services (Peacock, Amazon Prime and India’s JioHotstar) — is building a product to tap the opportunity.

Character.ai, which lets people chat with customized AI avatars, is also tapping this budding market by producing its own microdramas using AI characters. But there’s an interesting twist that takes advantage of the company’s core product: Users older than 18 can chat with these shows’ characters, ask them questions, and even roleplay different storylines.

The startup is launching three microdramas to start with: a romance series dubbed “Last Summer,” a horror show titled, “The Nighttime Game,” and a Hunger Games-like survival microdrama called “Eden Fall.”

Character.ai says these dramas were created using...

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