CEOs Should Post on LinkedIn Every Week: Here's Why
There’s that famous old saying by the famous French philosopher Descartes: I think, therefore I am. This kind of points to the role of a CEO in a business, as he or she is essentially a leader who needs to, above everything else, think and communicate his or her vision for the future of the company to their employees, stakeholders, and customers. LinkedIn is undoubtedly the place to do it, and posting weekly on that platform helps them achieve just that with its extensive reach amongst a company’s primary stakeholders.
For CEOs, using social media as their go-to medium for marketing their company as well as advocating on its behalf to the right target audiences is a foregone conclusion these days. Social media platforms like LinkedIn have the ability to outperform traditional forms of media like print and television, and this is not lost on industry leaders like CEOs.
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