Cashfree Launches Relay To Automate SMB Payment Operations
Cashfree Payments has launched Relay, a new platform that can execute payment-related workflows on behalf of merchants. The company said the product has been in beta with merchants since May and is now available to all Cashfree merchants.
The move reflects a broader shift in how businesses are applying AI. Instead of using AI primarily to generate content or answer questions, companies are increasingly looking at software that can carry out defined business processes.
For SMBs, where payment operations often compete directly with sales, customer service and other priorities, the appeal is less about having another AI tool and more about reducing routine work.
From Alerts To Actual Execution
The distinction Cashfree is making with Relay is that it does not simply identify a payment problem and leave the merchant to act. According to the company, Relay can retry failed payments, follow up on abandoned carts, confirm cash-on-delivery orders before...
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