Cannes insights: What a two-time major champion knows about marketing that CMOs don’t
For one week every June, the advertising industry decamps to the French Riviera to take its own temperature.
The Cannes Lions International Festival of Creativity, now in its 72nd year, ran from 16 to 20 June 2025 and drew roughly 15,000 delegates from 90 countries, the sort of crowd that turns a seaside town into a rolling conversation about where attention is going next.
This year the answer was hard to miss. Creators were everywhere, formally so: the festival renamed its long-running Social and Influencer Lions the Social and Creator Lions, a small piece of housekeeping that said a lot about who the industry now thinks it works for.
AI dominated the panels, as expected. But the livelier story was unfolding on the beach, where the people who make the content, rather than the agencies who used to broker it, were the ones holding court.
The 💜 of EU...
Copyright of this story solely belongs to thenextweb.com. To see the full text click HERE
