Can Reddit fend off a new wave of AI SEO spam?

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The era of AI-powered search has made Reddit mentions highly valuable. Subreddit moderators are catching brands trying to take advantage.

by Mia Sato

Aug 4, 2026, 10:00 AM UTC

Mia Sato is features writer with five years of experience covering the companies that shape technology and the people who use their tools.

Earlier this year, a Reddit user had asked members of a skincare-focused subreddit if anyone had tried a specific hypochlorous acid spray, a product often used for acne. There were dozens of responses; one from a user named Primary-Taro4254 seemed innocuous enough, at least at first.

“I haven’t personally tried [that brand] so I can’t fully compare, sorry,” they commented. “But I have been using a similar hypochlorous acid spray from Honeydew Labs and I’ve honestly really liked it.”

Primary-Taro4254 helpfully shared their experience using the spray to calm their skin’s redness and irritation, and even threw in...

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