Can Netflix’s new AI tool stop your TV-streaming doomscrolling? How to try it
ZDNET’s key takeaways
- Netflix is adding a new AI-powered feature to recommend titles.
- AI Discover will be a new tab in the Netflix app, located at the top of your TV screen.
- You can pick a theme or dive into more specific wants to find matches.
AI tools are all over the internet, in the workplace, in your apps — and now there’s one coming on Netflix. The streaming giant just announced a new AI feature for the TV app called AI Discover, which will help users find titles that match their moods and interests. It’s initially being rolled out to a small group of users in the US whose language is set to English. To find out if you have access, check your Netflix navigation bar for the word “Discover” with a red gem icon next to it and a “New” label.
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