Can Machines Learn Taste?
"Taste" has become Silicon Valley's new favorite buzzword. It is now in the pitch decks, the investor theses, the product manifestos, and startup job descriptions. xAI literally had a job opening titled "Model Behavior Tutor — Style, Taste & Aesthetics," which required "immediate recognition of 'cheap' vs. 'expensive' prose."
The people who built the blandest, most boring software on the internet are now trying to act like tastemakers. Mark Zuckerberg, who spent years in the same grey T-shirt, suddenly grew out his curls, put on a gold chain, and started wearing oversized designer clothing. He wore a custom Latin tee to Meta Connect, "Aut Zuck aut nihil," roughly "either Zuck or nothing," and then floated an idea of selling his shirts on Instagram as "limited drops." Palantir, which sells surveillance software to armies and governments, now runs a merch store with limited-edition drops and products with names like the Domination...
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