Can AI tell if your script will make a hit film?
When Quilty hit the industry trades earlier this year, the AI startup promised that its tool could accurately predict a film’s success just by reading the script. When people actually got a chance to experiment with Quilty’s product, though, they were left skeptical. Even with all the available data in the world, it predicted the script for Christy, which would go on to be a box office flop, would outperform the script for Sinners, which became an Oscar-winning blockbuster.
As many AI execs have pitched before, Quilty’s founders believe that can help “democratize” their industry by giving up-and-coming creatives access to assistive tools — a great Quilty score, perhaps, could be an in with a producer, and a low score might be a sign more revisions are needed. But right now, Quilty is little more than a jumbled mishmash of preexisting AI systems, and the company has yet...
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