BuzzFeed bet on AI to save it. It just cut another third of its staff.
BuzzFeed bet on AI to rescue itself. This week it laid off another third of its staff. The bet, it turns out, was never the thing that could save it.
The company cut about 180 jobs on Monday, roughly a third of its remaining workforce, the New York Times reported. The cuts hit the news site HuffPost, the recipe brand Tasty and BuzzFeed’s film and TV studio.
They are the first big move by Byron Allen. The media mogul took a controlling stake in May and became chief executive.
A cost cut, not a robot takeover
It is tempting to read this as AI replacing writers. The fuller picture is simpler, and bleaker. Allen bought a company drowning in debt, one that had warned investors it might have to halt operations.
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