Buon progresso as Salesforce invests in Italian retail giant's e-commerce innovation

Back in April we noted the appearance of luxury fashion outlet Brunello Cucinelli’s venture into e-commerce via its own Callimacus, AI-powered platform, named after the Hellenic philosopher.

This was created from design principles that set out to ditch traditional website navigation in favor of AI-aggregated buyer experiences that are piched as being composed in real-time for each shopper.

Flash forward eight months from the January launch and the online gambit has been deemed a success for the Italian retailer and in the latest related development Salesforce is putting venture money into the platform and will support its deployment for new clients in Europe and North America.

The nuts and bolts of how the new e-commerce partnership plays out in practice remains to be seen, but it seems likely that Salesforce will boost growth of the operation’s engineering and AI research teams to speed up future product development.

It will...

Copyright of this story solely belongs to diginomica.com. To see the full text click HERE