Bumble teases a swipe-free future as it doubles down on IRL meetups
Tinder isn’t the only major dating app turning away from the swipe and towards real-world events to attract Gen Z users who’ve grown tired of traditional online dating. On Wednesday, Bumble touted the early success of its newest app, Plans, designed to connect people “IRL” in low-pressure, group settings, and spoke of what comes next for Bumble’s flagship app after the “swipe” is dead.
On its second-quarter earnings call with investors, Bumble CEO Whitney Wolfe Heard said the company’s newest app, Plans, showed “promising results” in early tests over the past few months, and the company would “lean more into real-life experiences” going forward.
Combined with Tinder’s news this week that it, too, is doubling down on in-person events, it’s clear there’s a major shift happening in online dating. Simply put, the swipe era is coming to an end.
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