Bumble is getting rid of the swipe, CEO says

Will dating app malaise finally kill off the swipe? For Bumble, at least, that seems to be the case.

In an interview with Axios on Thursday, Bumble CEO Whitney Wolfe Heard confirmed that Bumble will get rid of swiping, the defining feature of 2010s dating apps.

“We are going to be saying goodbye to the swipe and hello to something that I believe is revolutionary for the category,” Wolfe Herd said.

Bumble is planning to overhaul its app later this year, following several disappointing quarters in which the app consistently lost paying users. In this year’s first quarter, Bumble’s paid users fell about 21% to 3.2 million, down from 4 million last year.

Redesigning the app is a pretty serious intervention, signaling to investors that the situation is dire. But like any good CEO, Wolfe Herd has done some verbal gymnastics to argue that Bumble is doing a very...

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