Bumble Changes the Feature That Made It Different From Other Dating Apps
Launched in 2014, Bumble rose in popularity as a unique alternative among dating apps with a policy requiring women to message first in matches between men and women. With Tuesday’s update, Bumble will let either person in a match send the first message.
The app’s previous requirement that matches must respond within 24 hours, or the match would expire, has been extended to 72 hours.
“While women making the first move was a radical idea, being women-first was never about prescribing just one way to connect. It was about designing an experience with women’s needs in mind to create better outcomes for everyone,” Bumble CEO Whitney Wolfe Herd said in a statement (PDF).
“Today, our community is asking for more flexibility, less pressure and more opportunities to create real, meaningful connections and that is what this new experience provides. This evolution isn’t a departure from our founding vision, but the...
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