Building the digital backbone of manufacturing: How the Cello Group is creating a connected, intelligent enterprise

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For decades, ‘Cello’ has been a household name across India. From consumer houseware and drinkware to stationery, furniture, appliances, glassware, cookware, and allied products, the group has built one of the country’s most diversified consumer manufacturing businesses. Today, as manufacturing enterprises face growing pressure to improve efficiency, resilience, and speed, Cello Group is quietly executing a technology transformation designed to create a more connected, data-driven, and future-ready organization.

The transformation is being led with a clear philosophy: technology must create measurable business value.

Cello World is among India’s leading consumer products companies, with a presence across consumer houseware, writing instruments and stationery, and moulded furniture and allied products. Over four decades, the company has expanded its manufacturing footprint and product portfolio while building one of the country’s most recognized consumer brands. The company operates multiple manufacturing facilities across India and serves millions of customers through an extensive distribution network.

Radheshyam...

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