Brit competition cops order Google to make search rankings less mysterious
PERSONAL TECH
New rules cover organic rankings, AI Overviews, and user-approved search data sharing
The UK's Competition and Markets Authority (CMA) has imposed two new conduct requirements for Google's search services, to improve transparency and fairness in result rankings and allowing users to port their search data to third parties.
The requirements follow the CMA's actions in early June that let publishers opt out of having their work appear in AI Overviews, while requiring attribution and clear links to sources. "More activity is expected over the summer," the regulator warned.
The fair ranking requirement arises from complaints from UK businesses that Google's current approach is "neither fair nor transparent," as the web giant makes changes without sufficient notice and does not offer an easy way to complain.
Google sees it differently. A spokesperson told The Register: "Our ranking systems are fair, transparent and show the most relevant, highest quality results.
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