Bringing structure to Partner Marketing - how Structured CEO Stacey Epstein is bringing her CMO pedigree to bear to automate long-standing manual demands on vendors
Companies are all looking for ways to drive more pipeline and revenue while decreasing costs. That’s nothing new. But according to Stacey Epstein, CEO of Partner Marketing Execution Platform (PMEP) provider Structured, the combination of AI and a volatile global economy are making it a stronger mandate.
With that in mind, many companies are growing their partner ecosystems to help market and sell their solutions. But it’s not enough just to bring on partners and track them in a conventional Partner Relationship Management (PRM) system. Such a system will track deals and understand how much a partner is selling, but companies need to be more pro-active and support partners in their marketing efforts.
That’s where Structured and its PMEP offering come in - giving B2B users the tools they need to market a vendor’s products. CEO Epstein’s background as a tech CMO has provided her with some valuable insights to...
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