boAt Turns Consumer Concerns Into Celebrity Challenges in New ‘Approved By’ Campaign
boAt, India’s No. 1 audio and wearables brand, has launched its new ‘Approved By’ campaign for the recently introduced Airdopes ProClip, transforming two of the biggest consumer questions around open-ear audio into celebrity-led challenges.
As open-ear audio emerges as a fast-growing category globally, Indian consumers continue to have questions around whether open-ear earbuds stay securely in place and whether they can deliver private listening despite their open design. The ‘Approved By’ campaign addresses these concerns through relatable, real-world situations featuring Sonam Bajwa and Ambrish Verma.
The campaign comprises two digital films, each built around a key consumer concern.
In the first film, Sonam Bajwa puts the secure fit of the Airdopes ProClip to the test through energetic dance routines, rapid movements and signature hair flips. What begins as a challenge quickly turns into an endorsement of the product’s secure open-ear design, with Sonam concluding, “Mainu lagda si main ziddi aan,...
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