boAt Partners Legacy to Champion India’s Next Wave of Music and Culture
boAt, India’s No. 1 audio and wearables brand, today announced its partnership with Legacy, a community-led talent platform judged by KR$NA and Raftaar. The collaboration reflects boAt’s long-standing commitment to supporting emerging communities, creators, and cultural movements that shape the aspirations of young India.
Since its inception, boAt has built deep connections with India’s youth through music, creators, and culture. From making premium audio more accessible to collaborating with artists, musicians, and cultural icons, the brand has consistently identified and supported communities that inspire creativity and self-expression. The partnership with Legacy builds on that journey by backing a platform nurturing the next generation of talent.
Hip-hop is one of the most compelling examples of how communities shape culture. What began as an independent movement has become one of India’s most influential creative ecosystems, enabling artists from diverse backgrounds to reach national audiences. Through Legacy, boAt aims to support this next...
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