boAt Launches ‘Upgrade to boAt’ Diwali Campaign with Ravi Kishan
boAt, India’s No. 1 audio and wearables brand, announced the launch of its latest festive campaign, ‘Upgrade to boAt’, encouraging consumers to rethink their technology upgrades this Diwali. Built around the campaign thought ‘Upgrade Your Audio Products Before People Around You Turn Into Critics’, the campaign features Ravi Kishan, Shreya Kalra and Sufi Motiwala in a series of films that use familiar festive and everyday situations to highlight how the right technology can elevate the way people listen, entertain, connect and celebrate.
The campaign taps into a familiar part of the Indian festive season, when consumers refresh their wardrobes, homes and electronic devices for Diwali. While upgrades are often driven by what is visible to others, everyday audio and connected technology can easily remain overlooked. boAt turns this ‘Festive Mismatch’into the central theme of its campaign, using humour and social situations to encourage consumers to upgrade the...
Copyright of this story solely belongs to www.itvoice.in. To see the full text click HERE
