boAt & Google Cloud Launch Crest AI Smart Audio Devices with Gemini

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Google Cloud and Imagine Marketing, the parent company of one of India’s No. 1 audio and wearables brand boAt, are teaming up to bring AI first features built with Google Gemini to their next-generation ‘Crest AI’ lineup of smart audio devices.

Crest AI is boAt’s AI-powered platform for next-generation audio devices, built with Google Gemini to deliver voice-driven, conversational and personalized experiences. The Crest AI platform pushes AI innovation and everyday utility to the next level by fusing state of the art technology with highly responsive AI. Designed to redefine how consumers interact with their devices, the integration of Gemini Live will enable hyper-personalized, voice-driven experiences. Users will be able to engage in natural, flowing conversations with their Crest AI-powered devices, bridging the gap between traditional hardware and ambient AI computing.

This collaboration aims to democratize access to premium AI features for millions of users across India’s diverse dialects. By...

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