boAt Expands into Sri Lanka and Bhutan, Boosts Global Growth
boAt, India’s No. 1 audio and wearables brand, today announced its expansion into Sri Lanka and Bhutan, marking another important step in the company’s international growth journey as it builds the next set of growth engines beyond its home market.
The expansion comes at a time when boAt’s international business is beginning to demonstrate meaningful momentum. International revenue more than doubled in FY26, providing early validation of the company’s strategy to take the boAt brand and its consumer technology proposition beyond India.
Sri Lanka and Bhutan add to boAt’s growing international footprint across Southeast Asia and the GCC, as the company selectively expands into markets where its combination of consumer understanding, contemporary design, technology and accessible pricing can resonate with local consumers.
Having built significant scale and category leadership in India, boAt is now entering its next phase of growth. International markets are a key pillar of the...
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