Bluesky embraces long-form content to counter X Articles
Elon Musk’s X lets you write long-form content on the platform through its Articles feature, but only if you’re a paid subscriber or business. The decentralized social networking startup Bluesky has a different idea.
On Thursday, Bluesky rolled out a new version of its app that integrates with Standard.site, a community project for building long-form content on the same underlying protocol that powers Bluesky.
This means Bluesky users can now explore content beyond microblogs, or the short posts that Bluesky is known for. Instead, they can read articles, blog posts, and newsletters published across the wider network of AT Protocol-powered apps, known as the “Atmosphere.” That includes sites like Leaflet, pckt, and Offprint, which cater to independent writers and publishers who want to own their content and expand their distribution across the open web.
These articles will initially appear as dynamic link cards — essentially,...
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