TECH NEWS

Bloomreach launches its Marketing Agent. Here's why retail Marketers should pay attention

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I’m always looking for good examples of agentic AI in Marketing, and Bloomreach just announced one, the Loomi Marketing Agent.

The Marketing Agent is the second agent on Loomi, Bloomreach’s agentic personalization platform, the other being its Conversational Agent. Loomi AI was announced in the fall of 2024, and when I spoke with CMO Amanda Cole at that time, it was clear the company was building something every B2C Marketer only dreamed about:

How do we remove the bottleneck of the Marketer being able to create thousands or millions of individual journeys by really giving them a Marketing team that's connected and working together and automated?

Back then, Cole was talking about the Marketing Agent, among other AI capabilities, and today, after the agent was taken through its beta, it is finally ready for prime time.

How the Marketing Agent works

The Marketing Agent is not a generic assistant. Bloomreach...

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