Binance Just Turned Loyalty Into an Asset Class: Inside VIP Earn's 20% Rate Premium and 10x Quotas
Every private banker on earth knows one number cold: the rate premium it takes to keep a wealthy client's deposits from walking out the door. Retail depositors get the sticker rate. The client with nine figures parked at the institution gets a phone call, a relationship manager and a better one. Banks have run this model for a century because the math is brutally simple. Paying an existing large depositor slightly more is far cheaper than replacing that depositor after they leave.
The exchange announced VIP Earn, a dedicated hub inside the Binance website and app where VIP 1 through VIP 9 users get preferential rates and dramatically higher subscription quotas on selected Earn products spanning more than 20 tokens. The rates can run 10 to 20 percent above regular Earn APRs depending on token, product and lock period. The quotas can run up to ten times larger. Enrollment...
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