BHIM App Partners with Goonj for Meethi Diwali 2026 Campaign

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BHIM Payments App, India’s homegrown payment app developed by NPCI BHIM, is spreading the light of festive celebrations with the third edition of its ‘Meethi Diwali’ campaign. On every 7th transaction made by a user on the app between October 19 and November 8, BHIM Payments App will contribute towards providing school kits to children in need of learning support.

For this campaign, BHIM App has partnered with Goonj, a civic and developmental organisation known for its long-standing pan India dignity-led initiatives across education, community development, and disaster relief. The campaign encourages consumers to choose BHIM App for their everyday transactions and become part of a collective effort to put essential learning materials within the reach of more children.

Campaign TVC: https://youtu.be/00ZhbgFRn4A

The joy of Diwali lies in its moments of togetherness, its promise of new beginnings and the happiness that grows when the celebrations go beyond our...

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