Beyond security: Turning retail video into operational intelligence
By Diya Girish, Sales Director, India & SAARC, Milestone Systems
Walk into almost any mall, supermarket or flagship store today and you are likely to see cameras across entrances, aisles and checkout areas. Retailers have invested significantly in video infrastructure to support security, safety and loss prevention, but the value of these systems can extend beyond monitoring incidents.
Ask how many people visited a store over a particular period, and point-of-sale data may only show how many customers completed a transaction. It does not necessarily account for those who browsed without buying. Ask how long shoppers spent in a particular product area or when queues began building during peak periods, and the answers may not be readily available.
This presents an opportunity for retailers. They already have large volumes of visual information being generated across their stores, but much of its potential operational value remains untapped.
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