Beyond AI: what Europe’s flagship customer contact event revealed

Amsterdam, early October. Customer Contact Week Europe 2026 brought together around 700 attendees and 50 exhibitors over three days to talk about the future of customer contact. As the industry’s flagship event in Europe, it carried a certain energy that is hard to replicate, the kind that comes from having the right people in the same room at the same time. International technology company Nebi joined as an exhibitor and sponsor, and what we observed over those three days gave us a lot to think about.

The room was the right room

One of the things CCW Europe does particularly well is the quality of who shows up. This is not a generalist conference. The attendees are practitioners, decision-makers, and innovators who are directly involved in shaping how customer contact works, which means the conversations on the floor tend to go deeper and faster than at most events. For a...

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