Behavioral UX Design Has an Ethics Problem
Nudge by Design: The Ethics of Using UX to Change Environmental Behaviour
There is a question I did not expect to be asking when I got into UX design, but that I now consider one of the most important the field faces: when we design a system that is explicitly intended to change how people behave, where does helpful design end and manipulation begin?
This is not a hypothetical for me. Over nine years, I have designed consumer engagement platforms used by tens of thousands of people at sports stadiums and food festivals, built sustainability apps deployed across multiple countries, and led the end-to-end redesign of enterprise dashboards that organisations rely on to make operational decisions in real time. Every one of those projects required me to make decisions about reward mechanics, progress indicators, impact visualisations, and notification systems. And every one of those decisions was, in some sense, a...
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