Before You Spend More on Ads, Find Out What Happened to Your Last 300 Leads

I worked with a company selling and installing photovoltaic systems for homeowners just as a government subsidy program was preparing to bring a sharp increase in demand. At the time, the business was receiving between 10 and 20 leads a month. The website needed substantial improvements, enquiries came through different channels, and the sales team had no CRM to manage them in one place.

Preparing for the campaigns involved working on the commercial process alongside the marketing activities. The company needed a way to collect enquiries, make them available to sales and keep track of what happened after the first contact. These decisions had to be made while the website, campaigns and sales procedures were being developed.

During the campaign, the company generated approximately 10,000 leads, around 3,300 per month. The government program created exceptional demand, while the advertising campaigns and website improvements helped capture that interest.

My role covered...

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