Banking is winning the trust war. Everyone else is falling behind
Banking is double digits ahead of even its most highly regulated peers (government and healthcare) in winning consumer trust. The Thales Digital Trust Index 2026 reports 57% of customers trust the banking sector, compared to 44% and below for every other industry. Banks are doing something different and being rewarded for it. CIAM industry professional Ammar Faheem examines what financial institutions are doing better, and how passwordless adoption, increased consumer data control, and risk-based authentication are turning traditional cost centers into banking’s new revenue generators.
When it comes to earning customer trust, banking is doing something right. In the recent Thales Digital Trust Index 2026 report, banking had the highest trust rankings of any other industry: 57% overall, while most of the competition sat in the low double digits.
The closest competitors were other highly regulated sectors, such as government (41%) and healthcare (35%).
What’s behind the bump in trust?...
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