Bandhan Life Insurance launches ‘Bandhan Bandhu’ to enrich customer purchase journey
Buying life insurance can often feel complex, with customers seeking clarity on premiums, coverage, eligibility, benefits, and policy terms before making a decision. Bandhan Bandhu acts as a digital guide, helping visitors understand products and make informed choices about protecting their future. Available 24×7 on both desktop and mobile versions of the Bandhan Life website, the chatbot provides instant responses in multiple languages.
Commenting on the launch, Maneesh Mishra, Chief Product and Marketing Officer, Bandhan Life, said, “We believe buying life insurance should feel simple, reassuring, and easy to understand. Customers often have questions before making an important financial decision, and Bandhan Bandhu has been designed to provide clarity at that moment. It builds on our ongoing efforts to simplify a customer’s journey.”
Sumanta Ghosh, Chief Technology Officer, Bandhan Life, added, “Bandhan Bandhu reflects our belief that technology should create tangible value for customers. By combining AI with product expertise,...
Copyright of this story solely belongs to expresscomputer.in. To see the full text click HERE
