Away’s New Series 3 Luggage Plays It Safe—That’s the Point
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When Away launched the Carry On suitcase in 2016, it created the must-have travel accessory. It went viral for its sleek, simple polycarbonate design (plus a dash of smart social marketing). Its pioneering ejectable portable battery earned it the “smart luggage” moniker, and other bag makers quickly copied the concept.
A decade later, Away is launching the Series 3—its third generation. The battery is gone, but the features that attracted and retained a loyal following remain, with a heavy focus on invisible tech.
Carry-On 3
“We didn’t like to be called ‘smart luggage’,” Sarah Amidi, Away’s senior vice president of Brand, tells WIRED at the company’s design studio in New York City’s SoHo district. When the first Carry...
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