Australia sues Amazon over Prime Video ads, citing unfair contract terms
The ACCC alleges Amazon buried unfair terms in Prime contracts, then used them to add ads to Prime Video for more than a million subscribers without offering refunds.
The complaint Australia’s consumer regulator filed against Amazon this week turns on a small print clause and a large grievance. The Australian Competition and Consumer Commission alleges that Amazon buried unfair terms in its Prime subscription contracts and then used those terms to quietly introduce advertising to Prime Video, leaving subscribers who had paid for an ad-free service with no way to get their money back.
The case was filed on 29 June in the Victorian District Registry of the Federal Court. At its centre is a sequence familiar to anyone who has watched the streaming industry pivot toward advertising.
Before July 2024, Prime Video in Australia was almost entirely ad-free. Then Amazon introduced ads, and told subscribers who wanted to keep...
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