Auros heralds an AI rebirth for UserTesting, with humans as the final arbiters
How do you check out reactions to a new feature in your software application without disturbing your regular users? For many years, the answer has been to turn to companies like UserTesting, which curates a massive pool of 7.6 million testers across the globe for just this purpose. Now the company has found a broader role thanks to AI, through making its community more accessible for a range of purposes — including the growing demand to train and validate AI responses. To signal that wider mission, it has changed its name this week to Auros, while retaining the product brands of User Testing and User Interviews under the umbrella of the new corporate identity.
The old name is less appropriate to fast-growing use cases such as market research and AI training, explains Eric Johnson, CEO of Auros:
This whole world of AI training, it's not user testing, right? We're providing...
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