AT&T Courts New Customers on a Budget with Modular Build-A-Plan
The logic behind many phone plans is that people will pay more if it means lots of features such as high-speed data over 5G, mobile hotspot connectivity, international calling and 4K video streaming. AT&T is a prime example: It recently rolled out a new Elite 2.0 plan, which adds even more perks and starts at $110 a month.
But not everyone needs all those extras, and with costs of nearly everything rising, many customers don't want to pay premium prices. That's why AT&T today introduced Build-A-Plan, an option on the opposite end of the plan spectrum.
Available May 27, the new wireless plan is intentionally basic. For $15 a month (plus taxes and fees), you get unlimited talk and texting and 1GB of high-speed data (which could slow when the network is congested). That's it.
If the base plan is too bare for your needs, you can upgrade...
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