ASU’s content creation degree grades your follower count
The programme sits inside the Walter Cronkite School of Journalism and Mass Communication. The first cohort enrols this autumn.
The Associated Press reported the launch and the backlash on 14 August. Kaitlyn Huamani, who covers social media and internet culture, wrote it.
ASU declined an interview request about the new degree.
The university’s own documents do not agree
The degree was created by a Senate motion. Motion 2026-076 passed after readings on 2 and 30 March.
Its language is unambiguous about the destination. Graduates are expected to work as influencers and content creators across livestreaming, podcasting, videography and immersive media.
Now read the degree page. It lists five careers with median salaries drawn from the Occupational Information Network.
Those five are communications specialist, marketing associate, marketing manager, public relations manager and public relations specialist. Influencer is not among them.
The salaries run from $74,750 for a public relations specialist...
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