ASOS Hackers Hijack App Notifications, Claim Snowflake Data Breach
British online fashion retailer ASOS is investigating unauthorised activity after attackers used its official mobile app to send threatening notifications directly to customers.
The notification, titled “ASOS HACKED,” appeared on customers’ phones on October 6, 2026. Screenshots shared by multiple recipients showed the same message:
“Dear ASOS DPO and IT, we have fully compromised the Snowflake instance. Engage with us, or we will leak it.”
The notification included a link to a Telegram channel operated by a previously unknown hacking group calling itself Xuanye Group.
The Telegram link included in the unauthorised ASOS notification did not open the group’s main channel directly. It first led to a gateway channel, which instructed visitors to follow a second link to what Xuanye Group described as its legitimate broadcast channel.
Hackread.com reviewed both channels. In the broadcast channel, the operators warned about impersonation and said the gateway would publish a replacement link if...
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